In North America, we've been the go-to guys when you want to produce flakes since the second half of the last century. And that market has grown enormously since then. Firstly, because you make a potato product with flakes that exceeds the shelf life of other potato products. Second, because potato flakes are used in more and more products, such as instant mash, crisps, flour, snacks and all kinds of binding agent applications. The world of “convenience” in the kitchen, the easy-to-prepare meals, all these developments have contributed to the growth of flake production.